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The web site states the following, "Beacon Communities is proud to announce that Jaclen Tower is now a smoke-free community effective September 1, 2015." We saw that the web page also said " Smoke-free means that smoking is not permitted on the property, including apartment homes, common areas, parking lots, landscaped areas or at any Beacon corporate office." It also said " Thank you for respecting this smoke-free community." The header had Jaclen Tower as the highest ranking optimized keyword. This keyword is followed by apartments, rentals, and apartment guide which isn't as urgent as Jaclen Tower. The other words jaclentowerbc.com uses is apartment finder. apartment search is included and will not be viewed by search crawlers.